Case Study: Fantastapack



Fantastapack offers web-to-print custom packaging in just a few clicks. Their website allows customers to order packaging, labels, and more – all online – and have it delivered in 10 days or less. I have been working with this brand since its launch in 2015. The Fantastapack brand is all about fun, excitement, and the entrepreneurial spirit.

Work Includes:

  • Marketing Plan – wrote and executed go-to-market strategy for brand and website launch
  • Branding – creative direction of logo, brand guidelines, photography, and website
  • Website – creative direction of visuals as well as content
  • Blog – creative direction and oversight of monthly blog content
  • Social Media – oversaw content and community management, as well as paid campaigns
  • Email Marketing – project management and content strategy for monthly e-newsletter as well as single email marketing pieces, and e-commerce communications
  • Video Production – creative direction, project management, production oversight, content strategy and distribution
  • Print Collateral – creative direction and project management, content strategy for support pieces
  • Packaging Design – creative direction and project management

Working with a brand from its infancy and bringing it to fruition has been an amazing experience. The Fantastapack brand continues to grow and sales have steadily climbed since launch. What I enjoyed most about working on this project was the team collaboration with the client and having the opportunity to so greatly contribute to a new brand.